The Best Vendors support the Best Retailers; it is that simple!
ICE Preferred Vendors provide ICE Members with programs that are "In Addition To" and "On Top Of" any existing program.
ICE Enhanced Vendor Programs are designed by the Preferred Vendor and ICE and are generally in the form of rebates to ICE Members.
There is no change in the relationships or methods in which ICE Members conduct business with any particular ICE Preferred Vendor. Your Rep Group still calls on you and your favorite salesperson still manages your business with ICE Preferred Vendors.